Digital activations are also good for you because you can design some of your assets to help you expand your own reach. As well, you can guarantee everyone on your list will be reached, as opposed to events where a ticket must be purchased, and people must be available to attend on a specific day or weekend.ĭigital activations require less of an investment upfront than many event opportunities and there is a lower risk with digital activations than there are with event participation. Digital activations can target larger audiences, as you are not limited by room or venue capacity like events. You can use a variety of channels to target ideal segments and collect measurable proof that shows sponsors their sponsorship dollars are working. Here we explore the world of digital activations and list some effective digital activation ideas your sponsors will love.ĭigital activations are highly customizable. It allows your sponsors to speak to their audience using the channels they prefer, opening endless possibilities to be creative in a very cost-effective way. Offering digital sponsorship opportunities is important because technology has become the norm for communicating with just about every audience out there. The trick to strong activation ideas is to ensure they help your sponsors meet their goals while providing a source of information, product, service, or entertainment their target audience will appreciate. They just have to resonate with your audience and your ideal sponsors. It can include integration across several channels from ads to video and social media to mobile marketing.ĭigital activation ideas for sponsorship don’t have to be difficult. Digital activation uses online marketing channels to present sponsorship opportunities. Sponsorship activation takes place when audience goals and sponsor goals come together successfully. If you are looking to partner with companies in meaningful ways, sponsorship can be applied to other forms of activation that aren’t dependent on events and experiential marketing specifically. However, events and conferences are very costly, especially new events that have yet to establish their usefulness in an industry. Organizations often limit their sponsorship marketing opportunities to the events they hold throughout the year.
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